Music for the next generation

Toyman Award U.S.

"The Toy Man™ Seal of Approval" is an emblem of recognition for products which meet the high standards set forth by the International Parenting institute™ (IPi™). These standards are represented through strict product evaluation guidelines which were created by IPi™ for adoption and use by The Toy Man™ Product Guide.

"The Toy Man™ Editors Choice Award" ( a.k.a. eChoice™ Award ) - This is more than just an award, this is the "brass ring" so to speak; the award that serves as an emblem of recognition for products / services which contribute substantially to positive productivity. This productivity is measured in the value of potential cognitive/critical skill growth and/or overall improvement in an individual or group.

Getting Down To The Individual Category Scores

While other organizations will define their ratings in a "blanket" method which simply defines each rating in an overall usage, we choose to take a different approach. Each individual rating that was assigned to this product, based upon our evaluation process, is briefly explained as to how that specific rating score was reached. The ratings for this product are listed below.

CONTENT QUALITY: Rating Level 5 - The content quality of each selection from The Famous Composers Series CD's was undoubtedly nothing but the very best. Subtle tones and style that even captured the attention of adults. The recordings were well mastered and crystal clear on even cheap sound speakers on a PC. Most impressive and pulled the highest score available with ease for this category.

CRITICAL SKILLS DEVELOPMENT: Rating Level 5 - Critical as well as cognitive skill development in a baby is a vital concern. Based upon the results from the information the mothers wrote on our consumer product evaluation forms and our study of the videos of the babies, we established that when exposed to the music from The Famous Composers Series CD's, the babies all were far more animated and demonstrated a substantial change in behavior patterns. The results lead us to the strong impression of critical and cognitive skill development being stimulated quite strongly from hearing The Famous Composers Series CD's.

EASE OF USE: Rating Level 5 - No question about it in this regard, The Famous Composers Series CD's were simple as can be to use, just as any other music CD...just plug and play! No options to have to configure or adjust, just pure simplicity. This obviously scored the highest score available in this category.

EDUCATIONAL VALUE: Rating Level 3 - Educational value was a tough one for us. The problem which exists is that you cannot just simply as a baby what they have learned. At the same time, it is clear to see that the critical and cognitive skills are being stimulated but the question is if this can be interpreted as education. In our evaluation using our established guidelines, The Famous Composers Series scored an average score of "3". It simply does not demonstrate a significant score in this category.

MARKETING VALUE: Rating Level 4 - The marketing value of The Famous Composers Series is quite high. This is based upon a compilation of the scores from the product evaluation ratings and results from the hands-on evaluation testing. The potential of this product is well above average and has rated the highest score available in its class. When you consider the factor of the potential in positive contribution to a baby on multiple levels, it is great, but consumers are not fully aware of the facts we have covered here, thus they may not immediately grasp the value of this product. The Famous Composers Series falls short of a perfect score by a single digit in this category.

RESPONSE LEVEL: Rating Level 5 - With the faster tempo pieces of music, the babies all would shake their toys more and exhibit a much greater amount of facial expressions, primarily looks of excitement and happiness. This makes it quite evident that there is a great response level from the infants in their hearing the music. The Famous Composers Series scored the highest level available in this category.